Research and Planning: Music Magazine Target Audience

Here is the target audience for the music magazine I am going to create:

• Age: 13-19 year olds. This is the same audience that already buy music magzines, specifically Kerrang magazine which is of very similar content to the music style included within my magazine, new sounding rock music.
• Gender: Both Genders. Rock music has a very balanced target audience of male and females. Though rock is not the most popular genre in the age group, this is the age group which listens to rock and purchases magazines more than most of the others.
  
• Occupation: The magazine will be targeted at students. This is because students have lots of free time and are already known to be a successful target audience within rock music magazines, they are the audience that buy magazines such as NME and Kerrang.
  
• Class: The target audience will be working class teenagers as they are the target audience for the music created by the artists who will be involved in the magazine so it would make more sense to aim at them since they would like to read more about the artists they listen to. My questionnaire shows that bands intended to be used within my magazine are already very popular with this class.
  
• Wealth: The target is not a particularly wealthy group. It is aimed at anyone with new modern ideas towards music, these people tend to be young, and not particularly wealthy.
  
• Interests: The target audience will have a strong interest in music. The majority of teenagers listen to music almost all the time my results of the questionnaire show.
  
• Outlook for the future: The outlook to the future isn't particularly important, the magazine is designed to be recreational for the audience. It is something for them in their spare time, and it relates to the music they have an interest and passion towards.
• My questionnaire results show that both male and female teenagers from my target audience are passionate about music and most would be happy to read about the artists suggested, showing the style is popular. I also discovered that they would be happy to pay around £2 for a new music magazine even though it is not of the most popular genre within the age group.