• NME is a magazine featuring information about established Indie-Rock artists and new up and coming artists from this genre. It's masthead is always clear. This is to show exactly what it is. caption below the masthead "NME" is "New Musical Express" which is what the magazine's full title is, but at it has became popular being known as NME it doesn't need to advertise it's full title anymore.
• This magazine is aimed more towards males, and the red and grey colours show this, making it look a bit more rough than Kerrang! This also makes it more suited to the Indie scene of which it belongs to.
• As the magazine is a specialist magazine it doesn't have loads of features and relies on the target audience already having an interest in some of the artists it features to get them to read it. The main feature here is of a very popular band, The Enemy. The feature on them practically dominates the front page, showing the audience that if they aren't interested in that band, they probably wouldn't like the magazine, but if they are interested, then they would probably like the rest of the magazine's content.
• The bold, strong, contrasting colours of red, white and black are similar to other rock magazines to link with the sound it represents. It links with the strong, new, sharp style of music that is rock.
• This magazine cover only has very few images as it is more reliant on the content being wanted by it's target audience than trying to grab it's potential target with stories that stand out like Kerrang does. This is because NME is more specialist towards Indie-rock and Kerrang is more suited to a bold, new sounding style of rock music which is more of a similar audience to the one my magazine will be aimed at.
• Mediam shots are commonly used as the main image on the front covers of rock magazines and here is a medium-long shot. This is to show more of the band member and suits the magazine because it is more about the music and not the looks of the subjects in each image like often is the case with magazines of other genres.
• Other features that aren't as important are listed in a much smaller font at the bottom. These are to show that they are there if interest is in them, and they are not forgotten about, but there is much more content regarding the main features.